Résumé

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About

Editor and Internet marketing expert with extensive experience in content production, editorial strategy and web publishing.

Specialities

• Distilling company vision and core values into powerful and sustainable brand voice and narrative.
• Connecting users with product through inspired storytelling and integrated messaging.
• Highly proficient in blog and newsletter production and writing, social content curation, WordPress, HTML/CSS, Adobe Creative Suite, SEO.

Experience

Marketing Communications Manager

Getaround, Inc., a peer-to-peer car sharing startup • July 2011 – April 2012
I pioneered the voice and messaging for Getaround, with the mission to create personal and relevant experiences to boost customer engagement and acquisition. I primarily focused my efforts on brand development and content marketing.

• Led all messaging for product and marketing, including product email and SMS, newsletters, promotions, blog posts and tweets.
• Reinvented and edited the Getaround blog (blog.getaround.com) around collaborative consumption and sustainability.
• Created the “Getaround Code of Honor” and company style guide.

Founder/Editor/Blogger

Wordful LLC, a blog and freelance consultancy • August 2006 – present
Develop compelling web content and marketing campaigns for clients to help them stand out and build meaningful, lasting relationships with their customers online. The Wordful blog is a well-respected niche resource on writing, blogging, editorial strategy, entrepreneurship and social media.

• Authored, edited and marketed The Blogger’s Guide to Creating Great Content, a 115-page ebook that helps bloggers build their credibility, confidence and profitability through simple and powerful writing and editing techniques.
• Earned several long-standing, top SERP rankings in my niche through blogging and networking with fellow bloggers.

Executive Director

International Lunar Observatory Association (ILOA), November 2007 – December 2010*
The ILOA is a 501(c)(3) organization with the mission to “expand human understanding of the cosmos through observation from our Moon.”

• Co-founded the ILOA and championed its marketing and communications strategy, which helped to cultivate its highly-esteemed international members of the Board (some of the world’s most accomplished astronauts, astronomers, engineers, space agency leaders and entrepreneurs)
• Solicited extensive national and international support to send a robotic observatory to the moon.
• Planned, organized and marketed in numerous conferences and events throughout USA, Asia and Europe. Lots of guerrilla marketing here!

Associate Editor

Space Age Publishing Company (SPC), November 2002 – July 2004; August 2006 – December 2010
SPC is a commercial publishing company that produces a space news daily, space calendar weekly and various community events and forums to report and support a human return to the moon.

• Co-produced the “International Lunar Conference 2003,” a major space industry gathering that drew record participation and brought together an unprecedented mix of scientists, policy makers, entrepreneurs and Apollo astronauts.
• Crafted well over a hundred powerful letters to notable space and government officials, as well as many news articles.
• Advanced the flagship Space Calendar to a WordPress site on a TLD domain from archaic HTML on a subdomain.

Internet Marketing Developer

Hawaiian Vacations, Inc. (HVI), August 2004 – November 2007
HVI was a travel charter company which sold air flights, accommodations and car rentals between Alaska and Hawai‘i.

• Inspired and trained colleagues in my department to establish a prosperous in-house web marketing team.
• Set the precedent for a company-wide style and editorial guide for online and offline marketing campaigns.
• Took the lead on a successful and collaborative redesign and rebranding of www.hawaiianvacations.com, which boosted site traffic by 600%, online bookings by $1.7M and saved the company $120K over the course of two years.

Materials and Technology Specialist

Research Corporation of the University of Hawai‘i, July 2000 – November 2002
This was a federally-funded position at the Cancer Research Center of Hawai‘i’s Cancer Information Service.

• Held bi-monthly training sessions for colleagues to get them more efficient and comfortable on their computers and the Internet.
• Crafted various education materials and a website under strict federal publishing guidelines for a Native Hawaiian cancer support organization. The job demanded a great deal of cultural sensitivity and keen awareness to style and tone.

Editor-in-Chief

Kapi‘o Newspaper, Spring 1999 semester
Kapi‘o is the student-run newspaper of Kapi‘olani Community College.

• Rallied a team of rogue student journalists, interviewed students and faculty and exercised sound editorial judgement to write dozens of well-received articles, beat stories and op-ed pieces.

Education

Bachelor of Arts in English, with distinction
University of Hawai‘i at Manoa
4.0 cumulative GPA, Dean’s List, Honors Program student, Golden Key

Additional Info

• Personal Projects: Wordful.com (blog), CharlesBohannan.com, Obamaloha.com (an old site about President Obama and Hawai‘i), Hire Me, Face Book (Facebook community page)
• Select published articles: FeedFront magazine, http://results.about.net/mars/, DiscoverGarden.com, Hawaiirama.com
• Paddled 41 miles in a six-man Hawaiian outrigger canoe in an open ocean race between Moloka‘i and O‘ahu.
• I love the ocean and all things surfing. Also an avid runner and finisher of 5 marathons.